RS-232 with displays & AV equipment

The use case for this post is that a got a request from a customer where a commercial displays brightness, used for digital signage , should be put at a minimum when there is no people in the surroundings. After some checking I found that on most displays, even on our own TV set, there is a connector for the RS - 232 protocol that accepts commands similar to the commands sent by the remote control. A nice explanation on how it works is found here .