Updated 2022-04-16 !
Yes, it's really true ! Thats the maximum time it takes to write the Raspberry Pi(RPi) OS to a bootable USB SSD and maybe read this post ?
If you have a RPi 4 and a USB SSD or other USB drive, that works as a boot media, just use the RPi imager which can write the image direct to the USB storage. But check this first.
Having an older RPi ? Use this post instead.
If you already have a SD card with working applications and you want to "transfer", copy/clone, them to a bootable SSD use this post.